AlphaDC
Set Up Google Analytics with Google Tag Manager
Irwan
Last update: January 21, 2025
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How to Set Up Google Analytics with Google Tag Manager?

Google Analytics and Google Tag Manager are powerful tools for tracking and analyzing website performance. By integrating them, you can efficiently manage tracking codes and gather valuable insights into your website traffic. This guide explains how to set up Google Analytics using Google Tag Manager step by step.

Why Use Google Tag Manager for Google Analytics?

Simplify Tag Management

Google Tag Manager allows you to manage and update tags without editing website code.

Streamlined Tracking

You can track multiple analytics properties, events, and conversions from one interface.

Future Scalability

Using Tag Manager makes it easier to add more tracking tools as your website grows.

Steps to Set Up Google Analytics with Google Tag Manager

Step 1: Create a Google Tag Manager Account

  1. Visit Google Tag Manager and sign in with your Google account.
  2. Create a new container for your website.
  3. Install the container code snippet on your website as instructed.

Step 2: Create a Google Analytics Account

  1. Go to Google Analytics and sign in.
  2. Set up a new property for your website and note down your Tracking ID (e.g., UA-XXXXXXX-X or G-XXXXXXXXXX).

Step 3: Configure a Google Analytics Tag in Tag Manager

  1. Open your Google Tag Manager container.
  2. Click on Tags > New > Tag Configuration.
  3. Select Google Analytics: GA4 Configuration (for GA4) or Universal Analytics (for older versions).
  4. Enter your Tracking ID.

Step 4: Set a Trigger for the Tag

  1. Add a new trigger under Triggering.
  2. Choose All Pages to ensure the tag fires on every page of your site.

Step 5: Publish Your Container

  1. Save your changes and click Submit to publish your container.
  2. Verify the setup using Tag Manager’s Preview mode or Google Analytics DebugView.

Tips for Better Tracking Setup

Use Event Tracking

Leverage Google Tag Manager to track events like button clicks, form submissions, and file downloads for detailed analytics.

Enable Enhanced Measurement in GA4

GA4 allows you to automatically track events like scrolls and outbound link clicks. Make sure this feature is enabled.

Test Your Tags

Always test your tags in Tag Manager’s Preview mode to ensure accurate data collection.

Conclusion

Setting up Google Analytics with Google Tag Manager can significantly improve how you collect and analyze website data. This integration streamlines your workflow, provides flexibility, and ensures you get the most out of both tools.

If you find this process too technical or need assistance, I’m here to help! Let me handle the setup for you, so you can focus on running your business while gaining accurate insights from your website. Contact me today to get started!